Marketing Monday

Gear up for every week with our latest Marketing Monday insights, packed with trends, tips, and strategies to boost your knowledge! Marketing Monday is a way for you to keep up with marketing trends, tactics, and innovations, ensuring you stay ahead in today's dynamic business landscape.

FOMO in Marketing

It refers to the use of the "Fear of Missing Out" to trigger urgency and prompt immediate action from consumers. It taps into people's anxiety about missing opportunities or exclusive deals, encouraging quicker decisions.

Experiential Marketing

Experiential Marketing is a strategy that connects the brand to the customer through interactive experiences

What is Situational Marketing?

Situational marketing refers to a brand’s response to notable events or trends. It leverages current news, events, and trends to:

What is Comparative Advertising?

A marketing strategy used by companies to directly compare their products/services with a competitor, highlighting its advantages over the competition.

What is Guerrilla Marketing?

Guerrilla Marketing means relying on unconventional and inventive displays to elicit wonder or shock.

Customer Advocacy

Customer advocacy is when a company prioritizes customer satisfaction, turning them into loyal supporters who organically promote the brand to others.

Inbound vs Outbound Marketing

Inbound marketing attracts by creating value and connections and prioritizing content. Outbound marketing pushes messages through traditional methods like trade shows and cold calling.

What is Brand Equity?

Brand Equity is the commercial value derived from the consumer perception of a brand name, rather than from the product or service itself.